There is something about getting an @ reply to you from a brand or an author. I have thad great tweet conversations with some great companies and authors. It’s always a great feeling when they recognize you. Now, this isn’t … Continue reading
When you do a search for identity – most of the time your search results will yield technologist or identity theft analysts. Identity and online identity has to do with access or activation (of websites and profiles).
You might also find hits about brand identity and developing your own personal brand. Be it Pepsi or your personal blog, brand identity is this idea of identity + business.
But the foundation of all of these things whether it has to do with trust or character of the technologist’s approach or the selling and marketing of the business approach to identity has to do with ego identity, personal identity, or psychological identity.
Think about it – the technologist main focus is the fidelity of your identity – that you are who you say you are. They worry is the lying about or stealing of identity.
The business focuses on selling. They’re worry is that their product or service doesn’t attract the attention of buyers and consumers.
Think about brands – Oprah, Polo-Ralph Lauren, Tommy Hilfiger, Shaq – just keep going down the list. Each one of these brand identities finds its foundation in a person – an a specific person’s identity. Listen to the news on technology, it is difficult to talk about Apple without talking about the personality of Steve Jobs. Apple is the way that it is because of one man’s identity.
The principles of developing brand identity finds its foundation in ego and personal identity development.
If you have an email address, an aim profile, skype, facebook, linkedin, myspace, or any of the millions of other profiles online, You are Connected. You can’t help it. People can find you. You can be found. If you have one of these, I could in theory pretty much connect with you because you are connected – even something as static as an e mail address gives me that opportunity.
How many of you though use your connections? How many of you use your connections to connect other people? Not really for your benefit necessarily – although I guess that would be a legitimate outcome if you needed it, but do you connect people? If you do connect people, how do you do it? How are you intentional about connecting people?
There are so many possibilities. We could conceivably be connected with everyone else that’s connected. I was thinking about that as a business. Again, not necessarily as a business to make money, but more for describing what I do. I make connections for people. I connect people to people. I help people make connections with themselves. I also get to help make connections with God and people – as a worship pastor and as a professor.
How do you connecting people? Are you in the Connection Business? Do you know of anyone that is? Can you connect me??????
