Corporations will sell you the things that you can use to express your identity. All you have to do is buy their stuff. The thing is, they are the same ones that make you feel yucky about your current identity. … Continue reading
We have only been living in a Culture of Want for about a hundred years. Only until we mechanized the production of thing did we start to market to people’s wants. Before that time, it was a Culture of Need. … Continue reading
I heard someone say this today – and I find it to be so true. It was a marketing podcast that I was listening to, and they were talking about how they can use social media to market. The suggestion … Continue reading
Have you seen that Snicker’s commercial – where the tagline is – You’re not You When You’re Hungry – they’re wrong. You are the real you when you are hungry. You are the real you when you’re mad. You are … Continue reading
…..at least, that’s what Rory Sutherland says. He says that marketers have taught us to have preference. If you’re at home, you prefer what you have at home. You might go out and get what you don’t have, but for … Continue reading
I heard people talk about this on the radio this am. I also realize that yesterday was the last day that the cute little Girl Scouts can camp out at the grocery store doors and make you feel guilty for … Continue reading
That’s what the commercial was advertising – a brand new old shirt. You know what’s crazy is that people will buy it, but my question is will they buy it because it’s brand new or will they buy it because … Continue reading
So I was looking at a website – and the website wanted to tell me it’s “best kept secrets.”
The thing is – once you share a secret, it no longer is a secret. Call it marketing. Call it branding. Call it – that just doesn’t make sense. But the better question is, why do we buy it? Why do they market it? Because it appeals to a foundation need that we have – to know something that someone else might not know – even if it is on a website for everyone to see.
Sharing secrets work because we want to know them.
You got any secrets to share with me?
Are you fascinating? You gotta check out your fscore at Sally Hogshead’s website – click here. There are 7 triggers that fascinate or better put – make you fascinating. It’s a pretty incredible test. It’s only 28 questions. It’ll give you your main trigger that makes your message fascinating. I’m being super vague because Sally probably wants you to buy the book. You can take the test and get a fairly good explanation without buying the book – but buy the book. Check out her website for it.
I took it once – without reading the questions to well. Then I read the book and decided to take it again – reading the questions more carefully. Here’s mine: Primary-Power; Secondary-Prestige; Dormant-Lust.
I get an e mail 3 times a day from HARO – Help a Reporter Out. It’s an e mail that gets sent out with 15-30 requests from journalists that needs a source. The following paragraph started the Friday afternoon email. I thought it was interesting. If you want to check out the website, it’s helpareporter.com
Rule #1 on the Internet: If your clients can’t find you,
you will GO AWAY. Today’s end users are using internet
communities and social media to gather information and
advice when making their buying decisions. The Social
Media Marketing Kit - http://3.ly/zV2 – from HubSpot
teaches you how to utilize the new trends in social media
to attract more leads to your company, connect with prospects
online, and convert them into customers. Learn why social
media is necessary for your business success and how to measure
the ROI from your online marketing efforts. HubSpot -http://3.ly/GqO -
is a marketing software provider and thought leader in the new wave of
I love the first line. If your clients can find you, you WILL GO AWAY. Interesting.
The Cromartie tweet is news. It’s awesome. One tweet that was meant to be funny – has become a news piece flashing across the screen on espn and the morning news. It won’t be the last time someone will “read” into something. It happens – even with the best intentions, people will still read what they want into a tweet or comment.
I understand it though. It’s an unfair situation that is just a part of leadership. Anytime you represent an organization – you are represent them even when someone reads into it. It’s leadership. It’s getting stuck with a brand. It won’t be the last tweet that we hear about.
You are what you tweet. You are also what other people read into when you tweet.