The Psychology of Retweeting


n., pl., -gies.

  1. The science that deals with mental processes and behavior.
  2. The emotional and behavioral characteristics of an individual, group, or activity: the psychology of war.


To forward a Twitter post that someone sent you. It is accomplished by starting the tweet with “rt@” or “retweet@” followed by the name of the person who sent it to you and then your comments; for example, rt@sendername or retweet@sendername.

It has to do with identifying with another tweet, but even more importantly, it has to do with wanting to identify with another person.  The tweet is the vehicle – truly it’s about connection.

What do you think?  I’m not a psychologist.

One thought on “The Psychology of Retweeting

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