Corporations will sell you the things that you can use to express your identity. All you have to do is buy their stuff. The thing is, they are the same ones that make you feel yucky about your current identity. They spend the money to make you feel fat and not good enough. They understand […]Read more "Do You Want to Express Your Identity"
We have only been living in a Culture of Want for about a hundred years. Only until we mechanized the production of thing did we start to market to people’s wants. Before that time, it was a Culture of Need. We only bought what we needed. We only built what we need. We bought things […]Read more "The Culture of Want"
I heard someone say this today – and I find it to be so true. It was a marketing podcast that I was listening to, and they were talking about how they can use social media to market. The suggestion was to capitalize on people’s basic need to show of their stuff. We are actually […]Read more "Natural Desire to Show Your Stuff Off"
Have you seen that Snicker’s commercial – where the tagline is – You’re not You When You’re Hungry – they’re wrong. You are the real you when you are hungry. You are the real you when you’re mad. You are the real you when you aren’t filtering. It’s a great commercial for Snickers, but from […]Read more "You are You When You’re Hungry"
…..at least, that’s what Rory Sutherland says. He says that marketers have taught us to have preference. If you’re at home, you prefer what you have at home. You might go out and get what you don’t have, but for the most part, marketers have brain washed us to think that we prefer certain things. […]Read more "There’s No Such Thing as Preference"
I heard people talk about this on the radio this am. I also realize that yesterday was the last day that the cute little Girl Scouts can camp out at the grocery store doors and make you feel guilty for walking past them without a donation or a purchase. Why is it so hard to […]Read more "Why is it so Hard to Say “NO” to the Girl Scouts?"
That’s what the commercial was advertising – a brand new old shirt. You know what’s crazy is that people will buy it, but my question is will they buy it because it’s brand new or will they buy it because it’s vintage? You know someone got paid a ton of money for that 30 second […]Read more "Brand New Vintage T Shirt"