Tag: switch
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Predisposed to Problems
One of the ideas that Chip and Dan Heath wrote about in Switch was this idea that we as people are predisposed to problems. We automatically think about problems. On Monday after the football game, we will talk about the loss and all of the missed field goals by Nate…
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Switch by Chip and Dan Heath
Chip and Dan Heath wrote the book Made to Stick, and their latest book is Switch: How to change things when change is hard. I heard Chip Heath speak today. He presented the main ideas of the book. I also got a copy of the book and a year’s subscription…