identitySPECIALIST

I just read S. Godin’s blog from a few days ago.  He says that “The customer is always right” doesn’t mean that they’d win in court or a debate. It means, “If you want the customer to remain a customer, you need to permit him to believe he’s right.”

I love that.  If you want the customer to continue to be a customer, he has to be right – or at least he needs to believe that he’s right.  It begs the question though, who is your customer?  Do you know who your customer is?  Do you know how to make him believe that he is right?

It’s so easy to “fire” the customer.  In order to keep a customer, we will take care of them.  How’s your customer service?  Do you always have to win.