identitySPECIALIST

In Linchpin the new Seth Godin book, he talks about the factory and how the factory has mechanized products.  A hundred years ago, Ford mechanized the car factory and started pumping out more cars in the process.  The production of products was mechanized to create more products with fewer people and less money.  It was about becoming efficient.

The subtext of all of this is that in mechanizing production of products, people have also been “mechanized.”  We have conditioned people to follow the rules and obey management.  We have stifled creativity and invention.  We’re stuck.

Read the book if that doesn’t make sense.