The Olympics always brings about a strong sense of National Identity. When the Olympics aren’t around, we are divided on all sorts of issues – conservative vs. liberals, yes vs. no (on you pick the prop. or issue), choice vs. life.
When the Olympics are around – no matter what the sport – there is a strong ethnocentrism that causes us to cheer for the USA. It is a part of our identity. It causes us to cheer for US or sometimes cheer against whatever other country we’re competing against – even if it’s men’s figure skating.
You are your country. Having a strong sense of National Identity – helps you in your self-understanding.
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