It costs to be cool. It costs to be an early adopter. The price of cool is “standing in line.” Last week, it was iPhone 4. I saw people standing in line in the heat for over 8 hours – and they didn’t get a phone – all in the hopes of being one of the first – of being an early adopter.
Tonight at the movies, it was Eclipse – there was a long, long line. We went to a 4:00 pm movie. 6 hours later, I’m writing about it, and they still have to wait 2 more hours.
If you want to be an early adopter and have things first – that will make you cool. But you have to stand in line. That’s the cost.