The Cromartie tweet is news. It’s awesome. One tweet that was meant to be funny – has become a news piece flashing across the screen on espn and the morning news. It won’t be the last time someone will “read” into something. It happens – even with the best intentions, people will still read what they want into a tweet or comment.
I understand it though. It’s an unfair situation that is just a part of leadership. Anytime you represent an organization – you are represent them even when someone reads into it. It’s leadership. It’s getting stuck with a brand. It won’t be the last tweet that we hear about.
You are what you tweet. You are also what other people read into when you tweet.