identitySPECIALIST

About 5 years ago, I went to a conference where the theme of the conference was this idea that we are moving into the age of specialization.  It takes years to plan a national conference so really this idea was something that a few people cooked up 6+ years ago.

I was cruising the hundreds of channels that are at my disposal because of the programming that I got through AT&T.  I am amazed at the choices of channels available to me.  I watch a show this morning – completely devoted to Running — Running.  Right now on tv, I can watch pretty much any sport.  I have up for offer – horse racing, soccer, drag racing, tons of football, a show called “The Fowl Life with Chad Belding,” and then all the other specialized channels – Do It Yourself Network, Fuel TV, and all the pay channels.  BYU has a channel – where are the Southern Baptist or the CMA-ers?

With the specialization and the customization available to us, we will continue to be less and less satisfied with our choices – for more on that – check out Barry Schwartz’s book The paradox of choice or check out my quick review of the book here.

You know what’s ironic, with all of these choices, I still sometimes say that there’s “nothing on tv.”