I was reading a blog post about this. There has been a ton of stuff written about your personal brand and developing one. The post that I was reading was talking about the limits of a personal brand – that although everyone has one, that this person didn’t want to be limited by her own brand. The author went on to talk about personality development – how everything that she does and experiences shapes her personality.
I tend to agree with her. Everything does shape, but she wanted to be a personality over a personal brand. It’s not possible to be one or the other. We all have both. Developing a personal brand doesn’t have to be limiting, but it’s limited by your personality.