Intangible Value

I was listening to a talk from an advertising man, and he talked about intangible value as being more important than the price you pay for a good or service – that sometimes you can have the intangibe value of something be worth more than the intrinsic value of that thing.  It made me thing about that idea – that intangible value can be worth more, but even more rudimentary than that – that this is this idea of intangible value.  That is that value that makes something a purple cow.  That is that value that I can work on that will increase the value of whatever it is that I’m providing.  It really is an emotional/behavioral/psychological extrinsic value

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.