identitySPECIALIST

Interesting Idea:

Yesterday, while at Borders, I picked up the book Nudge.  I’m going to buy it when I’m done with the book that I’m currently reading, but as I scanned the book ever so quickly-I read a passage that had me laughing and pondering for most of the day.

At an airport – I believe it was Amsterdam – in the urinals at the airport, they put a fly in the urinal.  I don’t remember if the book said exactly where, but I picture it on the wall of the urinal.  According to the author, the bathrooms stay a lot cleaner if they are able to nudge a man’s behavior.  Giving them something to aim for really helps keep it clean.