I have heard many people talk about how students don’t check their e mail. They talk about how they cannot get a hold of students because they never check their email.
A few weeks ago, I heard Christopher S. Penn talk about how students check their email. He was involved in Financial Aid and he was saying when scholarships are involved – they check their email. Well Ninja (which is what the guys at Media Hacks calls him), you were right. When it comes to scholarships – they check their e mail. So the lesson here is that students do check their emails – you just have to be super compelling for them to respond.