Marketing to Insecurities

Have you noticed that many of the marketing messages have to do with pointing out your insecurities?  Think about it.  If you have colored teeth, stinky armpits, marks on your face, bad breath, or you’re just not cool – all you have to do is buy whitening toothpaste, deodorant, proactiv, listerine, or axe body spray.  I never thought about it, but these products help us to become better or look better.

What does your marketing message say about you?  How are you marketing yourself?  Are you focusing on your insecurities or are you focusing on the amazing things about yourself?  Are you not creating content because you don’t think anyone would read your stuff or that your stuff is not good enough?  Be amazing – because you are.

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