I hardly ever watch commercials. My DVR makes that possible, but we happened to be watching Man Vs. Food – live tonight so we had to endure the commercials.
Two commercials stood out because it happened one right after the other.
The first was Holiday Inn where the tag line was “Stay You.” Here’s an AdWeek article about it. They say that Holiday Inn spent $100 million on the “Stay You” campaign.
Immediately after, there was a Crest commercial where the product line was “For Me.”
I would have normally noticed anyway because of the blatant focus on “you” and “me.” But to see both back to back made it stand out more.