If you do a search for this on Google, you will find links that point to brand identity.  This is not the identity design that I’m talking about.  I am talking about psychological identity.  Sociologists talk about the process of individuation – or what I’m going to call Identity Design.

We all have the opportunity to create and construct identity.  All of our interactions and experiences further shape identity.  And although there are many things about who we are that we have not chosen, it is possible to design your identity.  Just as it is possible to design clothes and websites, an individual can use clothes and websites to design their identity.

You create identity – but be actively designing it too.