So for World AIDS Day – tons of celebrities are going dark or they’re going to be digitally dead.  They’re trying to raise a million bucks for World AIDS Day.  No matter how cool it is that they’re trying to raise money, the thing that people are talking about is how since they’re dead – no one is getting celebrity spam updates and tweets from any of them.  The world wins 2 times = A million bucks for AIDS and no celebrity tweets and spam.

You can plan whatever you want on the web, but the street innovation will always be better.  Just sayin’.