So for World AIDS Day – tons of celebrities are going dark or they’re going to be digitally dead. They’re trying to raise a million bucks for World AIDS Day. No matter how cool it is that they’re trying to raise money, the thing that people are talking about is how since they’re dead – no one is getting celebrity spam updates and tweets from any of them. The world wins 2 times = A million bucks for AIDS and no celebrity tweets and spam.
You can plan whatever you want on the web, but the street innovation will always be better. Just sayin’.