I read that in an article. I think they were serious when they wrote it. Here’s the deal – what do you think about it? Do you have a high fat diet?
The article said that trans fat affects the hippocampus – the area of the brain where learning and memory originate. So if you want to be dumb and not remember anything eat fatty foods. That’s probably not the best marketing logo. Pretty soon, you won’t be able to drink or eat anything.
How does this relate to identity? Fat diets = Not Smart – that would be your identity. 


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