Did you go to the mall today and check out the lines for the iPhone 4?  Insane.  There were people standing in the heat – waiting for a chance to spend over 2 grand on a phone.  They had umbrellas.  Hotdog on a Stick took the opportunity to stand around the lines and hand out their lemonade in their trademarked outfit with the hat and the stripes.  It was insane.

Why would people stand in line – some since 2am in the morning?  For a phone.  For a mobile phone that after you’re all said and done will put in in the hole at a minimum 2 grand.  A phone.

Steve Jobs has created demand – not just by not having enough phones, but by creating stuff that we all want – a demand to be cool.