A friend of mine told me about this Jeep commercial where the tagline is – The things we make, make us. During the commercial, Jeep appeals to our sense of identity as Americans because of the things that we as a country have built and created. It is a matter of pride. It is a matter of identity.
You have to check out the commercial. It’ll speak for itself. The things you make – make you.
I think Jeep’s on to something.