A friend of mine told me about this Jeep commercial where the tagline is – The things we make, make us.  During the commercial, Jeep appeals to our sense of identity as Americans because of the things that we as a country have built and created.  It is a matter of pride.  It is a matter of identity.

You have to check out the commercial.  It’ll speak for itself.  The things you make – make you.

I think Jeep’s on to something.