If you live in one of those states that has a school in the Big Ten, you have this – a Big Ten Identity. I’m currently in one of those states, and I don’t currently live in one of those states. I know that people pretty much grow up into this identity – that a Big Ten Identity is hereditary, but I realized as I was changing channels on the tv that there is continued conditioning of the Big Ten Identity because 24/7 you can watch a Big Ten game – in this town anyway. It’s summer. But any day and all day – you might be able to find a past game – something that perpetuates your Big Ten identity even off season.