I heard someone talk about this idea. He had started a hashtag – mainly as a snarky remark – and a million tweets later, he realized that he had tapped into something deeper than he had originally intended.
We long to belong. I’ve written about how we need to belong. Although we have individual identities, even something as simple as a hashtag can be powerful enough to make give us a sense of belonging and identity. The world is changing. One little symbol can bring about millions of people together.