The Psychology of the Coolest

I wrote a post on the Psychology of Cool.  And I used a graphic to demonstrate who was cool.  Then I came across The Law of Diffusion of Innovation – check out the wikipedia entry.  The entry uses a similar graphic, but according to the Law of Diffusion of Innovation, the innovators are the most cool of all.


  1. this graph reminds me of the video you showed us in class of how important the early adopter(s) is/are in regards to leadership and changing culture.

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