Sharing Secrets

So I was looking at a website – and the website wanted to tell me it’s “best kept secrets.”

The thing is – once you share a secret, it no longer is a secret.  Call it marketing.  Call it branding.  Call it – that just doesn’t make sense.  But the better question is, why do we buy it?  Why do they market it?  Because it appeals to a foundation need that we have – to know something that someone else might not know – even if it is on a website for everyone to see.

Sharing secrets work because we want to know them.

You got any secrets to share with me?

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s