So I was looking at a website – and the website wanted to tell me it’s “best kept secrets.”

The thing is – once you share a secret, it no longer is a secret.  Call it marketing.  Call it branding.  Call it – that just doesn’t make sense.  But the better question is, why do we buy it?  Why do they market it?  Because it appeals to a foundation need that we have – to know something that someone else might not know – even if it is on a website for everyone to see.

Sharing secrets work because we want to know them.

You got any secrets to share with me?