So I was looking at a website – and the website wanted to tell me it’s “best kept secrets.”
The thing is – once you share a secret, it no longer is a secret. Call it marketing. Call it branding. Call it – that just doesn’t make sense. But the better question is, why do we buy it? Why do they market it? Because it appeals to a foundation need that we have – to know something that someone else might not know – even if it is on a website for everyone to see.
Sharing secrets work because we want to know them.
You got any secrets to share with me?
