600,000. That’s the number of pre-orders according to Apple – well, according to every news site according to apple. The most pre-ordered device ever.
I wrote in one of my leadership lessons – check it here – that Steve Job’s leads well because he just knows what people wants. When you are able to create a culture and a mystique around beautifully designed products that people want – even before they can touch them or even before they know they want it – that’s a pretty incredible skill to have.
One way to lead is to lead in and be in front of where people don’t even know they want to be. The projections is 9 million phones by year’s end.