That’s what the commercial was advertising – a brand new old shirt.  You know what’s crazy is that people will buy it, but my question is will they buy it because it’s brand new or will they buy it because it’s vintage?  You know someone got paid a ton of money for that 30 second spot.  Someone in some conference room of this big brand – actually, it was probably an ad firm – came up with this idea.

The moral of the post is – have great ideas.  Get paid for them.