I was recently listening to a presentation. It had to do with marketing and grammar of all things, but what they were saying is that mistakes and misspellings demonstrates authenticity. It’s almost as if the PR companies come across as too polished that they don’t necessarily come across as real. I thought that that was very interesting.
We work all of our school careers learning how to spell correctly and punctuate, but then all of a sudden, mistakes and misspellings are now a good thing.
Using touch screens and texting while we drive can make for mistakes and misspellings. I think it’s possible to still be real and authentic and write well.
What do you think? When you see a mistake or misspelling, do you ignore it or does it bother you?