Have you seen that Snicker’s commercial – where the tagline is – You’re not You When You’re Hungry – they’re wrong. You are the real you when you are hungry. You are the real you when you’re mad. You are the real you when you aren’t filtering. It’s a great commercial for Snickers, but from the identity development perspective, it’s wrong. Just saying.
Now it’s time for a Snickers.


Leave a reply to Paul Cancel reply