Blog

  • For the Love of Other People’s Money

    What is it about the human condition that people want to spend other people’s money?  It’s so funny.  Do you know what I mean?  It’s like you’re one degree of separation away… Read more

  • More Than Theory

      In the past, I would have said that it’s easier to just teach theory. Go to class. Just teach the next chapter. Keep it theory, and I would have… Read more

  • When You “Like” Something on Facebook

    it says something about you, but it’s much more about telling other people something.  In many ways, it’s an identity projection.  It is you saying that you want this to… Read more

  • #Undercover Boss

    Did you watch the show tonight?  First of all, it’s about the best commercial for a brand ever.  It’s an hour long commercial, and I normally fast forward through commercials.… Read more

  • Identity and the Depths

    We all have projected identities that allow us to function in life.  We play multiple roles.  It’s the ones that people interact with. No matter what the role, each projected… Read more

  • Even a Break Has an Identity

    So I was checking out a few beaches today. We were trying to figure out which beach had the best waves. I went to a break today that most people… Read more

  • My Dr Identity

    I am not yet Dr. Lem Usita.  I’m working on it.  In fact, I worked on it all day.  I’ve worked on it for years. I have never been motivated… Read more

  • The Identity Off Button

    …….doesn’t exist.  It is not possible to turn off identity formation.  It’s always happening.  Everything forms, and you are always forming.  Technically, even when you are sleeping and your subconscious… Read more

  • LL39: Not Just Leadership

    I was recently talking to a mentor about the leadership that it takes to run a successful startup.  I was expecting him to just talk about the leadership that is… Read more

  • Your Identity Smell

    I am sitting at Starbucks and some lady just walked by with the strongest smelling perfume.  I have never thought about this, but we all have a certain smell about… Read more

Welcome to my blog!

I’m Lem Usita, Ed.D.

This site was my blog for many years that is now the site for the work that I do. Thanks for visiting.

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