I don’t know about you, but my email inbox was inundated with seductive e mails.  Not the normal seductive emails – Gmail does a great job of preventing many of those.  You should try it if you aren’t using Gmail.

The e mails had to do with mainly percentages – 28% off of something.  Marketing is seductive.  It appeals to your sense of want.  It works fairly well.

I choose to call it seduction because it is temptation – enticement – excitement – desire – it is enticing someone astray – toward a different behavior.

Black Friday is not about sales.  It is all about seduction.